Hi! Alo! NAMASTEY!

I'm Ayush

Ayush Profile Photo

I'm a Design Strategist & Service Designer in New York

‍I live by the motto of bringing joy or reducing pain for those around me. Growing up in the bustling metropolis of Bombay, I learned to find order in chaos. I enjoy breaking down complex problems and creating simple, effective solutions.

With a BSc in Computational Finance and an MSc in Design Strategy, along with experience in UX Design, Financial Services, and Hospitality Strategy, I blend quantitative and qualitative insights to craft meaningful life-centered solutions.

Museums and Parks are my natural habitat, and I love discovering new cultures through travel, food, and languages.

EXPERIENCE
PROJECTS
EDUCATION
SKILLS
CERTIFICATIONS
  • JPMorganChase
    Icon - Role
    VICE PRESIDENT - Design STRATEGY & SERVICE DESIGN
    Icon - Timeline
    2022 - PRESENT
    Icon - Location
    New York, NY, USA
      Select Projects:
      • Developed a data-driven systemic solution leveraging experience objects to create context-aware, omni-channel experiences for customers across consumer and business banking, supporting the launch of JPMorgan Private Client
      • Led the redesign of the Card Replacement journey, reducing wait time from 18 days to ~10 days, mitigating $8B in potential spending losses and lowering call volumes
      • Facilitated a Design Sprint improving the Health Benefits Enrollment experience for 150,000+ employees
      • Streamlined the end-to-end content creation process from 12 weeks to 2 weeks, through process redesign, 
integrating AI-powered tools for efficiency
      FINANCIAL SERVICES
      STRATEGIC DESIGN
      SERVICE DESIGN
      SYSTEM DESIGN
      WORKSHOP DESIGN
      PROCESS OPTIMIZATION
    • Northwell Health
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      STRATEGIC DESIGNER
      Icon - Timeline
      2021 - 2022
      Icon - Location
      New York, NY, USA
      Collaborated with the Digital Patient Experience Team on the following projects:
      • A systemic solution for caregivers in a new care-centric approach for Northwell Health
      • A new digital patient experience for patients to access and manage their health records
      • Systemization of patient information intake
      • Research synthesis and workshop facilitation to inform the design of an upcoming specialized surgery facility.
      HEALTHCARE
      STRATEGIC DESIGN
      SERVICE DESIGN
      SYSTEM DESIGN
      WORKSHOP DESIGN
      View Project
    • Aharved
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      Founder & PRINCIPAL EXPERIENCE DESIGNER 
      Icon - Timeline
      2018 - 2020
      Icon - Location
      Mumbai, India
      • Conceptualized and launched the only food-focused hybrid capital raising and management consulting practice
      • Led mandated and pipeline projects from on-boarding until completion by managing a multi-disciplinary team and developing a specialized network within the Indian food and beverage industry
      BUSINESS DESIGN
      STRATEGY
      FOOD & BEVERAGE
      PROCESS OPTIMIZATION
    • Maharaja Bhog
      Icon - Role
      Director – DESIGN & Strategy
      Icon - Timeline
      2017 - 2020
      Icon - Location
      India, UAE, USA
      • Designed systems and processes while integrating technology to streamline and standardize operations and financial reporting across the multi-national restaurant chain
      • Created a structured domestic and international expansion plan for the restaurant chain
      • Synthesized customer feedback to launch a line of packaged foods for the brand as an additional revenue stream
      • Facilitated the redesign of the brand’s identity and implemented a standardized visual identity globally
      BUSINESS DESIGN
      STRATEGY
      FOOD & BEVERAGE
      BRAND IDENTITY
      PROCESS OPTIMIZATION
      View Project
    • Asian Markets Securities
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      Portfolio Management Associate
      Icon - Timeline
      2015 - 2017
      Icon - Location
      Mumbai, India
      • Managed a diversified portfolio of 25-30 stocks in the portfolio management scheme by servicing client portfolios with revised investment rationales and performance updates
      EQUITY RESEARCH
      FINANCIAL SERVICES
    • Appetals Solutions
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      HEAD OF PRODUCT
      Icon - Timeline
      2014 - 2015
      Icon - Location
      Mumbai, India
      • Interfaced with clients to conceptualize, manage and deliver over 30 web and mobile application projects across several industries including education, employment, healthcare and lifestyle amongst others
      UX DESIGN
      STRATEGY
      MOBILE APPS
      WEB APPS
      PRODUCT MANAGEMENT
      PROJECT MANAGEMENT
      View Project
    • One Day at A Time (ODAT)
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      DESIGN STRATEGIST
      Icon - Timeline
      2022
      Icon - Location
      New York, NY, USA
      • Created a digital solution to build healthy lifestyle habits by breaking down change into small achievable steps and providing a supportive community of friends and peers for motivation, camaraderie, and accountability
      WELLNESS
      NUTRITION
      HABITS
      DESIGN RESEARCH
      EXPERIENCE DESIGN
    • Reason Street
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      RESEARCH ANALYST
      Icon - Timeline
      2021
      Icon - Location
      New York, NY, USA
      • Researched and wrote posts and case studies with Jen van der Meer (Business Model Expert and Professor),  organized as a capital library to empower entrepreneurs with resources to discover alternative forms of capital
      FINANCE
      RESEARCH
      ALTERNATE CAPITAL
    • Samsung Global Studio
      Icon - Role
      STrategic Designer
      Icon - Timeline
      2021
      Icon - Location
      New York, NY, USA
      • Piloted an Innovation Lab and delivered a plan to co-create products and services with a new audience (GenZ)
      TECH
      DESIGN RESEARCH
      STRATEGIC DESIGN
      USER EXPERIENCE
      GEN Z
    • Brookfield Properties
      Icon - Role
      STrategic Designer
      Icon - Timeline
      2021
      Icon - Location
      New York, NY, USA
      • Developed a framework to ensure better community engagement for existing and new initiatives
      REAL ESTATE
      DESIGN RESEARCH
      STRATEGIC DESIGN
      SPACE DESIGN
      PLACEMAKING
    • Pause
      Icon - Role
      STrategic Designer
      Icon - Timeline
      2020
      Icon - Location
      New York, NY, USA
      • Designed a multi-channel solution to encourage better work-life balance in the pandemic
      DESIGN RESEARCH
      STRATEGIC DESIGN
      USER EXPERIENCE
      BURNOUT
    • Zimba Water
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      Business Lead
      Icon - Timeline
      2012 - 2013
      Icon - Location
      Kolkata, India and Newton, MA, USA
      • Redesigned the Zimba chlorinator with teams in Kolkata and MIT to provide low cost clean drinking water in Indian villages
      • Restructured business model to include local school professors and postmen as mediums to facilitate distribution of chlorinators and chlorine to remote areas
      SERVICE DESIGN
      STRATEGY
      SOCIAL INNOVATION
    • British Telecom - Openreach
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      PROCESS IMPROVEMENT INTERN
      Icon - Timeline
      2012
      Icon - Location
      London, UK
      • Analyzed processes related to customer service of a telecommunications product and identified bottlenecks
      • Evaluated the impact of seamless desktop applications and developed a strategy to reduce keystrokes, resulting in a 20% increase in customer service efficiency
      TELECOM
      PROCESS IMPROVEMENT
      PROCESS DESIGN
      SERVICE DESIGN
      CUSTOMER SERVICE
    • Parsons School of Design
      Icon - Degree
      MSC. STRATEGIC DESIGN & MANAGEMENT
      Icon - Location
      New York, NY, USA
      • Awards: Presidential Scholarship (100% Tuition), Departmental Honors
      • Cumulative GPA: 3.97
    • Babson College
      Icon - Degree
      BSc Business Administration (With Honors)
      Icon - Location
      Babson Park, MA, USA
      • Concentrations: Computational Finance & Entrepreneurship
      • Awards: Magna Cum Laude, Dean’s List, Honors Program Scholarship
      • Cumulative GPA: 3.54
        Concentration GPA: 3.83
    • DESIGN & PROTOTYPING
      Adobe Illustrator (Basic)
      Adobe Photoshop (Basic)
      Adobe InDesign (Basic)
      Figma
      Adobe XD (Basic prototypes)
      Invisionapp (Basic prototypes)
      Balsamiq (Wireframes)
    • EXPERIENCE & SERVICE DESIGN
      Journey Maps, Ecosystem Maps
      Service Blueprints
      Discussion Guides
      Stakeholder Interviews
      Research Synthesis
      Ideating & Prototyping
      Surveys
    • PROJECT MANAGEMENT & FACILITATION
      Mural, Miro, Figjam
      MS Office Project
      Asana, Trello, Notion, Monday
      ‍Workshop Design & Facilitation
      Design Sprints
    • LANGUAGES
      English (Fluent)
      Hindi (Fluent)
      French (Intermediate)
      Spanish (Basic)
    • DATA & ANALYTICS
      Adobe Analytics
      ‍      SPSS Statistics & Modeler
      R (basic)
      Rattle (basic)
      Tableau (basic)
    • FINANCIAL & TECHNICAL
      ‍      Financial Modeling
      Advanced Excel Tools
      Bloomberg
      Financial Databases (Capital IQ, Ace Equity)
      Websites (WordPress, Wix, Webflow)
    • SAÏD BUSINESS SCHOOL, OXFORD UNIVERSITY
      ‍      Private Markets Investments
      JAN 2025
    • CORNELL UNIVERSITY
      ‍      Certificate in Product Management
      JUL 2024
    • MIT SLOAN SCHOOL OF MANAGEMENT
      ‍      Organizational Design for Digital Transformation
      DEC 2023
    • UNIVERSITY OF MIGHICAN
      Certificate in Python for Everybody Specialization
      AUG 2020
    • CAL ARTS
      Certificate in the Graphic Design Specialization
      MAY 2020
    • YALE UNIVERSITY
      Certificate in Introduction to Psychology
      APR 2020
    • UNIVERSITY OF VIRGINIA
      Certificate in Design Thinking for Innovation
      MAY 2018
    • LONDON SCHOOL OF ECONOMICS
      ‍      Financial Markets
      JUL 2012
    Infinite Curiosity
    ∞
    Infinite Possibilities
    ∞
    Infinite Growth
    Have a question? Let's Talk!
    ‍
    ayushbiyani92@gmail.com
    © 2025 Ayush Biyani
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