BACK TO PROJECTS

Maharaja Bhog

Globalizing a regional dining experience

Maharaja Bhog is a multinational chain of restaurants serving unlimited sit-down meals (thali).
In 2015, the company had several locations but lacked a cohesive global identity.

In my role as Director of Strategy and Communications, I worked with them to create a unified multinational presence, integrated technology for smoother operational and financial management and explored avenues for growth through new locations and product verticals.

FOOD & BEVERAGE
SERVICE DESIGN
SYSTEM DESIGN
BRAND IDENTITY
PROCESS OPTIMIZATION
TIMELINE
December 2015 - Present
CREDITS
Chromatick Studio (Visual Design)
ORGANIZATION
Maheshwari Foods (Maharaja Bhog)
INDUSTRY
Food & Beverage, Hospitality
REGION
India, UAE, USA
MY ROLE
Brand Identity
Streamlining Processes
Technology Upgradation
Project Management
Strategy
TOOLS & SKILLS
Adobe Illustrator
Wordpress
Wix

Devising a Global Brand Identity

The company was using disparate logos and did not have a cohesive brand identity or communication strategy. The existing branding was not unique, registered or consistent.

OLD LOGO
NEW LOGO
WEBSITE DESIGN

Process & System Redesign

The company was traditionally run with a lack of technology driven solutions to manage the data -both operational and financial, decisions were not backed by a study of the data available readily. Based on identified gaps, these are a few initiatives that were implemented:

Diversifying Verticals

The company’s revenue stream was limited to dine-in and limited takeaways. The company was not capitalizing the demand for its products (based on taste and quality) outside of the restaurants. Based on feedback from customers, I created a range of products that can be purchased at the stores for customers to take the dining experience back home.

  • Conceptualized and launched a product line of retail products based on customer favorite items at the restaurant. This provides an additional vertical of revenue for the restaurant chain.

Global Vision

The company had a domestic focus with no clear vision for international expansion. They also had underperforming sub-brands and restaurants.

Want to work together?

If you like what you see and want to work together, get in touch!